MediAction! is a year-round public outreach initiative organised by the Media Development Authority (MDA) to inspire Singaporeans to discover the benefits and possibilities that media can offer for work, learning and play.

It comprises a series of engaging and fun events for everyone - students, parents, educators and the public.
some of the past activities were:

Check out the Calendar of Events for more fun and interesting activities.

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The media refer to the various platforms including film, publishing, music, TV and radio, which deliver rich information and entertainment to us. With the advent and convergence of technology, interactive and digital media (IDM) have become increasingly pervasive in our lives. IDM comprises digital content and entertainment including film, music, photography, arts, videography and games.

MDA organizes MediAction! a public education and outreach campaign to offer all Singaporeans through a string of events and initiatives the opportunities and platforms to understand the benefits of media and learn how to use media to enrich their life. MediAction! seeks to inculcate media literacy skills in Singaporeans, encourage them to showcase their creativity by producing content, and equip them with the knowledge to use media in a discerning and responsible way through inculcating Cyberwellness.

MediAction! is also part of the MDA's development initiative to nurture the growth of the media industry, and position Singapore as a vibrant global media city. As part of the MEDIA 21 blueprint, the MDA aims to increase the GDP generated by the media industry to 3% from the current 1.56% and create 10,000 more jobs.

While MediAction! is a year-round campaign, we focus on two key windows: Broadcast Asia in June-July and Asia Media Festival in November-December. During these two key periods, public outreach activities will complement trade events to create greater buzz and generate more interesting opportunities for both public and trade participants.

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MediAction! offers every Singaporean the opportunity to learn more about the media and participate in fun and engaging events. There are workshops to teach everyone - students, professionals, educators, parents, the public - how to create animation, multimedia and other digital content. Learn to appreciate film, publish your own works and take advantage of the plethora of programmes lined up for you. Through these events, you also get to connect with like-minded individuals and even expand your social networks.

MediAction! also enables our partners to increase the awareness of their company products and services. As a partner of MediAction! you gain greater mindshare via an assortment of marketing channels adopted by MediAction! and its partners.

MediAction! is for everyone - whether you are a beginner, an aspiring content creator or an industry professional.

Visit our Calendar of Events today to find out what are some of the activities or events.

We welcome partners to work with us and share your ideas to bring the excitement of the media industry to the masses.
You can find out more from this link.

You can take the first step by reading about the list of events and activities and see if they are any areas that interest you. Don't just keep them to yourself, share with the rest of your friends and encourage them to join you.